Though this category represents a mere fraction of the overall market, consumer demand is pushing the category to the next level.

Baty will serve as the company’s chief operating officer.

The company’s capacity expansions are paying off with net sales rising 28%.

Lloyd Page will support the fresh cat food brand through its next phase of growth.

The company reported increases in net sales, income and gross margin for the first quarter of 2024 and believes it can continue this momentum. 

Matt Jackson-Smith will help raise awareness of the brand and the benefits of feeding cats fresh diets.

The company has also made updates to its board of directors. 

According to data from NielsenIQ, fresh/frozen and freeze-dried formats are bucking the trend dragging down the rest of the industry.

According to CoBank’s latest report, fresh formats, humanized products and those targeting pet health will continue to fuel the pet food industry.

According to Freshpet, 2023 marks the company’s sixth consecutive year of net sales growth exceeding 25%.