Redbarn debuts Air Dried Cat Powerfood 07.08.2025 By Sofia Muller The new cat food can be used as a complete meal, topper or high-value treat. Read More
Dogswell introduces functional treats for senior dogs 05.28.2025 By Sofia Muller Senior Health Mini Soft Strips are specifically formulated for dogs 7 years or older. Read More
Grizzly launches lifestage supplement for senior pets 05.22.2025 By Sofia Muller The new liquid supplement is specifically tailored to meet the needs of older pets. Read More
IQI, Eggnovo to bring eggshell membrane powder to market 05.22.2025 By Sofia Muller Ovopet® is a natural eggshell-derived material with proven health benefits to be used in pet food.Read More
Bully Max launches training treats for puppies 04.18.2025 By Sofia Muller Puppy Training Treats are a soft, high-protein reward designed to support healthy development during training. Read More
Brutus Broth expands product line 03.13.2025 By Sofia Muller The company’s bone broth for dogs is now available in a variety of new formats, including Functional Heath Subscription Boxes, Meal Topper Mega Packs and Mini Bone Broth Cartons. Read More
Pet Honesty tapping into alternative supplement formats 08.07.2024 By Jordan Tyler The brand’s new liquid and powdered supplements are designed for palatability, functionality and variety.Read More
Green Source Organics debuts ‘revolutionary’ pet food ingredient 05.23.2024 By Jordan Tyler The company’s new Extracted Green Lipped Mussel Powder is optimized for bioavailability and efficacy, according to the company.Read More
Bone broth headlines new Ultimate Pet Nutrition dog food 12.28.2023 By Jordan Tyler The new line, Nutra Complete Infusions, leverages the powers of freeze drying and bone broth to deliver key health benefits to dogs.Read More
Purina unveils new joint health supplement 06.30.2023 By Nicole Kerwin Joint Care can support mobility and joint health in dogs and puppies of all sizes.Read More