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Blue Buffalo reports strong growth, upcoming product innovation

Blue Buffalo sales grow 18% in General Mills’ Q2

12.18.2020

By Jordan Tyler

Growth is attributed to double-digit sales increases for dog and cat food, 25% sales growth for wet pet food and 40% growth for pet treats over the quarter.

General Mills reports 9% growth overall, 6% growth for pet category

General Mills pet segment grows 6% despite fluctuating market factors

09.25.2020

By Jordan Tyler and Keith Nunes

The company released its first quarter fiscal 2021 earnings on Sept. 23, reporting overall net sales growth of 9%.

Blue Buffalo products level off following initial COVID-19 stock-up period

Blue Buffalo drives nearly $1.7 billion in annual sales for General Mills

07.02.2020

By Jordan Tyler

The company’s pet segment saw continued growth in net sales, household penetration and market share in the fourth quarter and throughout its fiscal year 2020.

Champion Petfoods

Blue Buffalo

06.05.2020

By Jordan Tyler

This pet food and treat processor is making a splash into the FDM channel following General Mills’ acquisition of the brand in 2018.

Blue Buffalo sales fall as COVID-19 persists

Blue Buffalo sales plateau following initial stock-up period

05.19.2020

By Monica Watrous and Jordan Tyler

At-home foods consumption remains a stronghold for the company as it faces drastic consumer behavior shifts amid COVID-19.

New Blue Buffalo cat treats, Bursts

Blue Buffalo introduces new cat treats

05.12.2020

By Jordan Tyler

The company’s new Bursts are filled treats with a crunchy exterior and creamy center.

True Solutions, one of the new Blue Buffalo products launching in pet specialty this year

Blue Buffalo a top performer in General Mills’ Q3

03.19.2020

By Jordan Tyler

The company stated the potential impacts of COVID-19 on its revenue and supply chain remain uncertain.

General Mills outlines past and future Blue Buffalo growth at CAGNY 2020

General Mills teases new Blue Buffalo products at CAGNY 2020

02.19.2020

By Jordan Tyler

The company detailed the pet brand’s evolution and growth over the last 2 years and outlined its strategy for sustaining that growth.

Blue Buffalo propels growth for General Mills second quarter amid flat overall earnings

Double-digit growth in pet supports General Mills through second quarter

12.19.2019

By Jordan Tyler

The company reported positive gains in its pet segment despite flat overall net sales compared to year-ago earnings.

Walt Zola named sales VP for Newman's Own

Former Blue Buffalo exec tapped for Newman's Own sales role

12.05.2019

By Sam Danley

Walt Zola will lead all US and Canadian sales for Newman's Own.

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