In an effort to educate consumers and truly back his brand, Mitch Felderhoff of Muenster Milling Company will eat nothing but kibble and freeze-dried dog food and treats for a month.

The dog treat startup is on track to save 150,000 lbs. of produce from waste streams by the end of 2020 thanks to its utilization of upcycled food ingredients.

In another transformative year for the industry, products of various formats at a range of price points changed channels and challenged tradition.

The brand released three limited-edition dog treat products.

Amid a general trend toward the humanization of companion animals, Dandy has launched a platform where pet owners can personalize health supplements for their dogs.

The agency, along with the US Food and Drug Administration, said cases have slowed and returned to baseline levels since early September.

The market research firm looks at several functional ingredient treats, including exotic proteins, fungi, yeast, insects and CBD.

This represents a 3.1% increase from 2018 pet treat sales in the US.

The dog treat company partnered with The Dogist, a dog photographer with more than 3.5 million social media followers.

V-Dog and Veggie Grill have launched a series of Saturday-night events to benefit both vegan dog owners and their plant-based pups.