Five hundred US pet owners surveyed by the company said they are prioritizing pet food formulated with vitamins and nutrients that support immune system health.

WoofWell has entered the functional pet nutrition market with a line of supplements targeting specific health concerns for German shepherds, French bulldogs, golden retrievers and Yorkshire terriers.

The company’s new solutions-based cat food formula is designed to support urinary health and wellness.

The company can now work with its clients to develop a range of solutions-based meal topper supplements to enhance dog and cat nutrition.

The European agency has updated its guidelines on marketing and recommending pet food products targeting specific health issues.

Grain is making a comeback and solution-based formulas are on the rise, among several other trends throughout the 2020 show floor.

The inclusion of anti-Fel d1 antibodies in felines’ food can neutralize an allergenic protein in cats saliva, potentially reducing human allergies.

TruMune™ works with the biology of the animal to maintain immune strength, support digestive tissue integrity and promote a healthy microbial balance.