Joseph Rosentel, DVM, Ph.D., joins the company as vice president of product development and supply chain, and David Martinelli joins as vice president of marketing.
These two pet industry brands are coping with trade show cancellations and other pandemic-era impacts by launching virtual brand education resources and exhibitions.
WoofWell has entered the functional pet nutrition market with a line of supplements targeting specific health concerns for German shepherds, French bulldogs, golden retrievers and Yorkshire terriers.