NovoNutrients will use its latest funding to advance the development of its Novotein ingredient for use in pet food, aquaculture and human nutrition. 

The company’s Pet Power walkway will convert steps from consumers and their pets into renewable electricity. 

The brand is focused on enhancing canine longevity and wellness with its premium, science-backed supplements.

According to the company, it is the highest-scoring dog and cat food brand sold throughout North America.

The new supplement line includes products to support joint and muscle health in dogs and cats.

The company’s Optimeal and Club 4 Paws brands are available through various e-commerce platforms in the country. 

According to the Belgian Petfood Association’s 2023-2024 Pet Population Survey, price is the top purchasing factor. 

Fresh Breath Dental Powder is formulated with natural herbs and a postbiotic to enhance oral health in dogs. 

The duo behind the company aims to create healthy products that stand-out in the pet food aisle while also fostering inclusion.

The pet industry retailer has released its 2023 report, detailing moves to support pets, people and the planet.