The brand is in the process of expanding its e-commerce presence of its sustainable pet food line, Challenger.

Pet food companies are adjusting their marketing strategies to better communicate with today’s younger pet parents.

The Annual Benchmark Assessment helps pet businesses assess and enhance their environmental progress.

The updated Optimeal Holistic line will feature wet and dry recipes for cats and dogs. 

Purina Pro Plan Veterinary Supplements Skin Care is formulated to help support the skin barrier. 

DRIZZLERS is designed to allow dogs to enjoy different flavors during mealtime, just like humans do. 

GREENIES™ Canine Dental Check is the first tool, seeking to help consumers identify dental health issues in their pups.

The company’s new probiotic powder and soft chew supplements support various aspects of pet health. 

Pet food and rendering industry members continue the alliance’s mission of collaborating to solve key issues. 

The companies converted the packaging for the Friskies® Party Mix® cat treat canisters to 100% recycled plastic.