The company has opted to offer its new line of functional cat treats available through Chewy only, until Jan. 1, 2021, to accommodate pandemic-related shifts in the retail landscape.
Pet owners can answer a series of questions about their dog’s health and nutrition and the company will develop a subscription-based, personalized blend of kibble based on the answers.
H&H Group has acquired the pet food company as part of its effort to establish a portfolio of pet nutrition brands to complement its adult and pediatric nutrition and care brands.
The company’s Kitchens 2.0 came online in late October, just one facet of a slew of upcoming capacity expansions expected to drive the company forward.
Many pet food companies took this year’s theme to heart, debuting pet nutrition innovations that speak to numerous evolving trends throughout the industry.