On average, it takes three to five years for a new animal food ingredient to move through the FDA’s review and approval process, causing companies to lose $1.75 million annually and slowing access to ingredients that benefit pet nutrition and health.
One formula in the company’s existing Premium Performance line is now fortified with ThermoEdge™ technology to help reduce body temperature in dogs during intense exercise.
Many pet food companies took this year’s theme to heart, debuting pet nutrition innovations that speak to numerous evolving trends throughout the industry.