The company’s GO! SOLUTIONS line will now include four new formulations for cats and dogs.

The company’s new Kind Earth line and Supplements for Dogs features complete ingredient traceability with QR code technology.

New formats, novel ingredients and functionality continue to steer innovation in the pet nutrition market.

The pet food and treat manufacturer is expanding its product selection in the plant-based, wet cat food, fresh and function categories.

The company is expanding its ORIJEN portfolio to include Amazing Grains and Premium Wet Cat Food.

The new grain-friendly recipe features novel protein sources, ancient grains and proteinated minerals.

Halo Elevate will be available in Petco, Pet Supplies Plus and neighborhood pet stores in March.

Two recent funding rounds will support the company as it advances R&D and introduces new products.

The company has added a new flavor to its WISDOM dog food line made with Chesapeake Bay catfish.

The new dog kibble and meal topper are formulated with plant-based protein and provide functional benefits.