The limited-edition treats are inspired by “Snow White and the Seven Dwarfs.”

NielsenIQ dug deep into online and in-store retail data, as well as provided a look into global pet ownership and several pet food trends sweeping the industry. 

US pet food products are well-known in the country for their food safety standards and premiumization. 

The short course will be held July 7 to 11 in-person and online.

The company is recalling one lot of its Supercan Pig Ear Slivers Thick Cut Piggy Ear Slices pet treats due to Salmonella contamination.

This year’s show floor was filled with an influx of cat nutrition, premium formats geared to help consumers “build” their pets’ bowls, and naturalized, minimally processed formulas. 

The APPA released its “2025 State of the Industry Report,” showing a rise in online shopping and an increase in premium pet food purchases. 

The APPA released its “2025 State of the Industry Report,” detailing record-high sales for the US pet industry, growth in cat ownership, and evolving consumer purchasing trends.

The brand launched an ad campaign focusing on closing the “gap” between the number of treats dogs and cats are given.

New innovations include functional dry dog foods, a soft dental treat format and hydrating cat foods.