Tailored Pet is determined to reduce its environmental impact with recyclable packaging and carbon-neutral shipping.

According to APPA’s data, pet food remains king, accounting for about 40% of all pet industry sales for 2021.

The new additions jerky treats, toppers and pate recipes, all of which are formulated using responsibly sourced proteins.

As part of its one-year anniversary celebration, the company has expanded its e-commerce distribution and product offerings.

The startups, along with 12 other pet care companies, will be highlighted at Kisaco Research’s pet industry conference.

The relaunch will include reformulations, packaging redesigns and stronger veterinary outreach.

The company found demand for pet food and supplies via Amazon has soared since the start of the pandemic.

The marketing agency will help the pet company grow its brand awareness and connect with consumers.

Online-only shopping is down slightly across generational, geographic and racial pet owner cohorts.

The two companies will now operate as Whitebridge Pet Brands and will be owned by investment firm NXMH.