The new launches include two new dog product lines, cat offerings and expanded product lines. 

Ideal for pups with food sensitivities, the lamb-based food can be integrated easily into existing feeding routines as a complete meal or topper. 

HelloFresh’s direct-to-consumer pet food brand had its first in-store launch.

During Global Pet Expo, the company unveiled its expanded Gently Cooked line and its new Epic Blend line. 

New innovations include functional dry dog foods, a soft dental treat format and hydrating cat foods. 

During Global Pet Expo this week, the company launched new Kibble in the Raw recipes for cats and Dehydrated Goat Milk.

More than 4,000 pets applied for the chance to represent Purina Puppy Chow and Kitten Chow.

The premium dog food brand is adding Superfood Complete Bison & Beef formula to its portfolio.

The new freeze-dried, raw pet food is available in five varieties for dogs and five varieties for cats.

The brand’s freeze-dried dog food, treats and supplements are available on the e-commerce platform.