The new Multivitamin Puppy supplement contains a high level of DHA to support brain development.

Supplement shoppers present an attractive opportunity for pet food brands seeking functional formulations.

The new product aims to support skin and coat health, with other functional benefits.

The company has detailed tips to help pet parents address digestive and skin issues in dogs through nutrition.

The new treats are formulated with prebiotics, fiber, biotin and other functional ingredients.

The company’s dual-textured, pillow-style supplements for cats could be confused for treats, offering improved enjoyability for pets and owners alike.

With pets living longer, consumers are looking for more pet health and wellness products.

Skin and Coat Supplement Bites are formulated with functional ingredients to support healthy skin and coat in dogs.

The new dog chews are made with limited ingredients, including collagen, and offer functional benefits.