GLENDALE, CALIF. — Vet-created pet supplement brand Fera Pets launched its first line of Soft Chew dog supplements, seeking to support dog wellness from head to tail. The new supplements complement Fera Pets’ powdered supplements, offering the same high-quality in a convenient and palatable format. 

The Soft Chews line includes:

  • Hip + Joint, formulated organic turmeric, glucosamine, chondroitin, MSM and Green-Lipped mussel to support joint health and mobility
  • Calming, formulated with a non-drowsy blend of botanicals and a clinically studied postbiotic to support the gut-brain axis
  • Probiotic, formulated with pre-, pro- and postbiotics to support digestive health
  • Allergy + Immune, formulated with mushrooms and postbiotics to support pups experiencing sensitive skin and seasonal allergies
  • Multivitamin, formulated with vitamins, omegas and probiotics to support vitality, joints and overall health, serving as an all-in-one chew 

In addition to the new Soft Chews, Fera Pets is also debuting its first brand platform, “We Were Made For This,” and refreshed branding. The campaign celebrates the deep bond between pets and their owners, and Fera’s commitment to supporting pet owners with clean, effective, vet-development supplements. 

“This is such a meaningful moment for Fera Pets,” said Michelle Dulake, DVM, veterinarian and founder of Fera Pets. “Our new Soft Chews and brand platform were inspired by wanting to create supplements that do more than support health — they’re a daily gesture of love, a meaningful way to say, ‘I love you’ and show just how much they mean to you.”

Read more about pet supplement products and trends.