ORLANDO, FLA. — Zesty Paws® has introduced its first-ever chief taste officer, Zsa Zsa, a Pekingese from Kentucky. Zsa Zsa was selected through the brand’s chief taste officer contest on social media. 

“Zsa Zsa’s zesty pawsonality shone brightly in her musical entry where she showcased her love of Zesty Paws, flawless palette, watchdog skills, zoomies, snores, dance moves and even her professional work wardrobe along to an original song performed by her pet mom,” said Claudia Hartel, senior marketing director of H&H Global, parent company of Zesty Paws. “We’re excited to celebrate all the ways our pets bring us joy as we welcome Zsa Zsa to our team as our first chief taste officer.”

As CTO, Zsa Zsa will act as the brand’s ambassador in upcoming social media and ad campaigns, for which she will receive $25,000 and year’s supply of Zesty Paws products.

“Zsa Zsa is eager to get started sniffing, sampling and taste-testing Zesty Paws’ latest and greatest products in her new role of chief taste officer,” said Beth, Zsa Zsa’s mom and executive assistant. “We’re proud to be working alongside a brand that truly believes pets deserve the best when it comes to care and ingredients, and we’re excited to encourage more pet parents to better care for their besties, too.”  

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