OVERLAND PARK, KAN. — Hill’s Pet Nutrition has launched a new update to its Science Diet Urinary Hairball Control formulas, adding four new flavors in a stew pouch format. The new products are part of Hill’s celebration of Cat World Domination Day, in which felines will take over the company on June 24. 

Hill’s Science Diet Urinary Hairball Control serves as a two-in-one formula designed to promote urinary health, while also helping reduce the risk of hairballs. The foods are formulated with natural fiber to help comfortably reduce hairballs and support digestive health, antioxidants to support immune health, and Omega 6 fatty acids and vitamin E to support skin and coat health.

To appeal to felines’ picky senses, Hill’s has introduced savory stew pouches to the line. New products include: Turkey, Chicken, Vegetables & Tuna and Vegetables & Salmon. The products can be served as a complete meal or as a topper/mixer used with Hill’s Science Diet dry food. 

Hill’s is also adding Science Diet stew pouches to its dog food offerings. 

In addition to the new products, the company has collaborated with four of its animal shelter partners, Great Plains SPCA in Kansas City, Kan.; Humane Society of the Pikes Peak Region in Colorado Springs, Colo.; Humane Society of Tacoma and Pierce County in Tacoma, Wash.; and Peggy Adams Animal Rescue League in West Palm Beach, Fla., to sponsor adoption fees for cats that have been in the shelters the longest. 

“While our feline rulers are certainly making their presence known, we’re proud to support several of our shelter partners in finding loving homes for these deserving cats, especially those who’ve been waiting the longest,” said Meghan Lehman, senior manager of Brand Engagement and Shelters at Hill’s Pet Nutrition. “At a time when shelter support is crucial, our Hill’s Food, Shelter & Love program is celebrating Cat World Domination Day by helping more pets find homes and ensuring these cats can continue to expand their rule in new domains.”

Read more about new pet food and treat products.