LINCOLN, NEB. — High pressure processing (HPP) services provider Universal Pure announced the appointment of Trisha Rosado to the role of chief financial officer, effective immediately. In her new role, Rosado will lead the company’s finance and IT teams to enhance operation and will play a key role in guiding the company’s long-term strategic plans. 

“We are thrilled to welcome Trisha Rosado to Universal Pure,” said Frank Jimenez, chief executive officer of Universal Pure. “Her strategic financial expertise, strong business acumen and track record of driving transformation and growth make her the ideal leader to support our next phase of expansion.”

A seasoned veteran, Rosado has more than 30 years of diverse financial leadership experience across the consumer-packaged good and logistics sectors. She has held CFO and senior finance roles at private and public companies ranging from $500 million to $22 billion in revenue, including PepsiCo, Sara Lee Corporation, Hillshire Brands IPO team, US Foods and Flavors Holdings, LLC. 

 “I’m excited to join this strong team of industry experts and continue to serve the food and beverage industry on the mission to provide fresh, high-quality, safe food to people and pets,” Rosado said.

Read more about personnel changes throughout the industry.