SAN FRANCISCO — PawCo, an innovative dog food company, launched its new product Magic Bars, the “first-ever” protein bar designed to support wellness in adult dogs. Magic Bars are formulated with functional, human-grade ingredients.
According to PawCo, the launch of Magic Bars marks a major step toward PawCo’s mission to make better food and smarter nutrition more accessible to dogs.
Magic Bars aim to serve as a healthier alternative to traditional dog treats on the market, which are often loaded with fillers, artificial ingredients and empty calories, according to PawCo. The line includes five targeted formulas, offering science-backed formulas and health benefits.
“We treat ourselves to nutrition bars that support everything from gut health to muscle recovery — our dogs deserve the same from their treats,” said Mahsa Vazin, Ph.D., founder of PawCo. “Magic Bars are the next evolution in functional pet nutrition: they’re not just a treat, they’re a daily wellness tool.”
Varieties include:
- Hip and Joint, made to help keep dogs moving. This bar contains marine microalgae oil, providing Omegas to support joint comfort and flexibility
. - Skin and Coat, made with marine microalgae oil to support skin hydration, reduce itchiness and promote a healthier coat
. - Gut Health, made for dogs with sensitivities stomachs or digestive issues. This bar contains yeast fermentate, pumpkin and flaxseed to support gut health, regularity and balanced digestion
. - Heart Health, made for active or aging dogs, or those that need extra support. This contains additional taurine to support cardiovascular health, as well as ingredients to help maintain energy and stamina
. - Daily Health, designed to support everyday wellness. This bar contains peanut butter, sweet potatoes, apples and other whole-food ingredients
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Each Magic Bar is plant-based and vet-approved. The bars are also hand-crafted and individually wrapped to be served on the go or as a rewarding treat. The lineup is available on Amazon.
Read more about pet treat products.
