ST. FRANCIS, WIS. — Gott Pet Products has named Jackie Bulger its new e-commerce manager. Bulger will leverage her pet industry experience to oversee online strategy and execution for the company’s Charlee Bear and Hound & Gatos pet nutrition brands. 

Bulger had more than 20 years of experience helping accelerate growth through digital initiatives. Prior to joining Gott Pet Products, Bulger served as e-commerce sales manager at BrightPet Nutrition Group, where she was responsible for maximizing growth and online presence for BrightPet’s brands, as well as optimization and advertising strategies. She has also held key roles at Hyper Pet and Mars Petcare, where she accelerated growth and profitability across major e-commerce platforms Amazon, Chewy, Pet360, Jet and Walmart.com. She has experience in enhancing customer experience, optimizing organic search and enhancing product pages. 

In her role at Gott Pet Products, Bulger will be responsible for maximizing the e-commerce presence for Charlee Bear and Hound & Gatos, including managing brand stores, enhanced content, product detail pages and search optimization. She will also focus on building strategic partnerships with Amazon and Chewy, plan promotions, and develop advertising campaigns to increase awareness, consideration and consumer acquisition. Additionally, Bulger will implement and monitor a Minimum Advertised Price (MAP) policy to protect brand integrity and support continued online growth. 

“Jackie’s expertise in digital strategy, brand building and retail partnerships is a tremendous asset to our team,” said Rob Cadenhead, general manager of Gott Pet Products. “Her deep understanding of the online pet retail landscape will play a pivotal role in expanding our e-commerce footprint and attracting new consumers to Charlee Bear and Hound & Gatos.”

Read more about personnel changes throughout the industry.