ST. CHARLES, MO. — Mars, Incorporated brand Royal Canin recently announced its sponsorship with Raising the Perfect Pet, a new brand that provides consumers with expert-backed insights, tips and more about pet nutrition and wellness. 

Founded by Ari Katz, founder of AK Labradors, in collaboration with Martha Stewart, Raising the Perfect Pet aims to bring high-quality information to pet parents to help them make responsible choices for their pets’ health and overall wellbeing. As a world-renowned entrepreneur and bestselling author, Stewart brings extensive experience in elevating everyday routines, including selecting nutritious diets developed by veterinarians for her own four dogs.

“Being a responsible pet owner to my pets at home is more than just loving them — it’s doing what’s best for them at every stage of life,” Stewart said. “Raising the Perfect Pet has partnered with Royal Canin to provide pet owners with useful resources to raise their pets, thanks to its thoughtfully curated, science-driven nutrition. Royal Canin diets aren’t just about formulas, but research-backed, tailored nutrition designed for what cats and dogs need rather than following the latest trends.”

According to Royal Canin, the sponsorship is grounded in shared values of putting pets first and equipping pet owners with the right tools and knowledge, including responsible pet ownership, training and proper nutrition. Royal Canin isn’t unfamiliar with this focus on nutrition, as the brand carries breed- and age-specific pet food formulas, as well as its new line of supplements and probiotics.

“Just like Raising the Perfect Pet, Royal Canin recognizes the deep love and commitment pet owners have for their pets, and everything we do is driven by our passion for advancing the overall health and wellbeing of cats and dogs,” said Brent Mayabb, DVM, global chief medical officer for Royal Canin. “Our approach goes beyond nutrition — we collaborate with leading scientific, veterinary and behavioral experts to address all aspects of pet wellness. We’re proud to support Raising the Perfect Pet’s vision by providing expert-driven, science-based guidance so pet owners can feel more confident in every aspect of their pets’ care.”

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