MIAMI — Woof Gang Bakery & Grooming announced the opening of its first retail store in Wisconsin, marking its official entry into its 27th state and advancing upon its national growth strategy. The new store is located in Brookfield and will offer a range of products, like Woof Gang’s all-natural treats, and professional pet grooming services. 

The store is part of Woof Gang’s dedication to becoming the most beloved neighborhood pet destination in North America and builds upon its continued expansion. Currently, Woof Gang has more than 250 open stores and 450 locations open or in development. In 2024, the brand experienced a record-breaking year, opening more than 50 new locations, quadrupling its annual average and entering 10 new states and Canada. 

The Brookfield location is expected to kick-off another landmark year for the franchise, with more than 70 new stores planned this year and expansions planned for Maryland, Massachusetts, Missouri, North Dakota, Oregon, Utah and Washington.

“Entering Wisconsin is an exciting milestone for us,” said Ricardo Azevedo, chief executive officer of Woof Gang Bakery & Grooming. “Following an incredible year of growth in 2024, we are continuing that momentum in 2025 by bringing Woof Gang to even more pet-loving communities. Brookfield is a perfect match for our brand — a vibrant neighborhood where we can deliver our signature grooming experience, premium treats and heartfelt service.”

The new location is owned by Diana Klassen. 

“Opening a Woof Gang Bakery & Grooming in Brookfield, Wis., is a dream come true,” Klassen said. “We’re proud to bring this incredible brand to our community and offer a space where pets are pampered, loved and treated like family. It’s truly a neighborhood pet store experience, and we’re excited to be part of the Woof Gang pack and the Brookfield community.”

Find other articles related to pet retail trends and happenings.