FRANKLIN, TENN. — CESAR® Canine Cuisine, a part of the Mars family of brands, introduced its new innovation, CESAR WARM BOWLS®, on April 30. The product is microwaveable wet food for canines. 

CESAR WARM BOWLS dog food is formulated with chicken as the first ingredient. The complete-and-balanced meals are free from artificial preservatives, flavors and colors. WARM BOWLS are available in two flavors: Slow Cooked Chicken & Beef Entrée with Vegetables and a Hint of Cranberry in Broth, and Roasted Chicken Entrée with Sweet Potatoes and Broccoli in Broth. 

To celebrate the new product, the brand has partnered with Alan Bersten, a professional dancer and choreographer for TV series Dancing with the Stars, and his dog Jeff to introduce a dance duet move called The CESAR Spin. The dance move aims to foster the bond between owners and their dogs, spinning together while the CESAR WARM BOWLS does the same in the microwave. 

Professional dancer Alan Bersten with his dog Jeff.

| Source: CESAR® Canine Cuisine

“As a dog dad, there’s nothing I love more than spending time with my best fur friend, Jeff, from taking him with me on tour to days together at home,” Bersten said. “Creating ‘The CESAR Spin’ dance, in celebration of the new CESAR WARM BOWLS dog food, allows me to provide a new way for pet parents to bond with their dogs over mealtime, and it’s a new culinary-inspired experience for Jeff. We can’t wait to see fans put their own spin on the dance.”

Additionally, as part of the launch, CESAR is hosting a sweepstakes contest, inviting dog owners to submit videos of them performing The CESAR Spin move with their pups. The brand has also created a custom song inspired by microwave sounds. 

“Pet parents want to prioritize quality time with their four-legged friends, and the CESAR brand is focused on extending bonding moments to mealtime with this new, innovative product,” said Jean-Paul Jansen, chief marketing officer of Mars Pet Nutrition North America. “Inspired by the product spinning in the microwave, we hope this new dance will encourage pet parents to engage on social media, showing us their moves as well as their commitment to feeding a meal their dog will love and love them for.”

Read more about new pet food and treat products.