OIEJDEA, ROMANIA — Prefera Petfood announced its acquisition of THE PACK, a London-based pet nutrition company leveraging alternative proteins. 

THE PACK launched in 2021 as a direct-to-consumer brand, later being selected for Leap Venture Studio’s accelerator program that year. The brand has made a name for itself with its plant-based wet and dry food products, and recently partnered with Meatly to create a cultivated meat dog treat.

THE PACK Founders Damien Clarkson and Judy Nadel will join the Prefera team to focus on driving growth of the brand across Europe.  

“In joining Prefera Petfood, THE PACK is going to be able to create the next generation of highly nutritious products for pets,” Clarkson commented. “We are excited to combine our skills with the world class production talent assembled by Prefera and look forward to seeing the brand grow greatly in the coming years.”

Nicola Magalini, managing partner of Prefera Petfood, added, “THE PACK has been one of the pioneering companies in the emerging alternative protein pet food market. Prefera is excited to add the brand to our growing portfolio of brands to work with Damien and Judy, in growing the brand across Europe and expanding their range of products vastly.”

This news follows Prefera’s recent partnership with BioCraft Pet Nutrition to commercialize a cat food using BioCraft’s cellular-cultivated mouse protein.

THE PACK will be featured at Prefera’s booth during Zoomark in Bologna, Italy this week. 

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