TORONTO — Open Farm released a new ad campaign, designed to welcome more pet parents to the brand and support its growing network of neighborhood pet stores. The campaign represents a significant investment for the pet food brand. 

The campaign, titled “We Are Just as Obsessed with your Pet as You Are,” features a hero spot running on TV, Meta and YouTube. The ad centers around a first-date moment in which a couple connect over their shared obsession with their pets — and feeding them premium, ethically sourced pet food from Open Farm. 

050225_Open-Farm-ad-campaign_Embedded.jpgSource: Open Farm

“Pet parents today want to feel confident in what they’re feeding and connected to the brands they support,” said Katie Rankin, senior director brand marketing of Open Farm. “This campaign helps us reach more of those pet parents, while continuing to support the independent pet retailers who have helped us grow from day one.”

Open Farm is using the campaign to build on its strong momentum, which includes portfolio and retail expansions. 

Read more news from pet food manufacturers.