OVERLAND PARK, KAN. — Hill’s Pet Nutrition introduced an enhancement of its Science Diet adult and senior life stage dry pet food portfolio with the addition of microbiome technology. The formulas now include ActivBiome+ Multi-Benefit, which provides a blend of prebiotic fibers and antioxidants to support digestive, immune and organ health.
“At Hill’s, we believe the future of pet health lies in harnessing the power of the gut microbiome,” said Chelsie Estey, DVM, US chief veterinary officer at Hill’s. “We have worked for more than a decade to deepen our understanding of the microbiome, using research findings to guide the formulation of new nutritional interventions that promote a healthy gut. That is why we are proud to introduce ActivBiome+ Multi-Benefit to our Hill’s Science Diet dry adult life stage formulas, bringing the latest, cutting-edge science to our pet foods.”
According to a 2022 study conducted by Hill’s Pet Nutrition, pet parents’ top priorities when selecting pet food include organ health, immune and digestive support, and high-quality protein. The company’s ActivBiome+ Multi-Benefit technology seeks to address these aspects of pet health. The prebiotic fiber and clinically proven antioxidants support vital organs, immune function, digestive health, nutrient absorption and more.
“Pet parents may feel they’re falling short in returning the love their pets show them,” said Carrick Massey, US senior vice President of marketing at Hill’s. “Hill’s is here to help them love their pets in the healthiest way possible. That’s because with Hill’s, they are feeding their pet a product tailored to their life stage that is backed by science and packed with nutrition, providing a solid foundation to support lifelong health.”
The enhanced formulas are now available at pet specialty stores, as well as online and in veterinary clinics.
Read more about new pet food and treat products.