NEW YORK — Oh Norman!, the pet wellness brand by actress Kaley Cuoco, announced the launch of Good Effing Gut — a functional soft chew formulated to support digestive and immune health in dogs of all ages. 

Formulated with a trio of pre-, pro- and postbiotics, Good Effing Gut promotes a balanced gut microbiome, supports healthy digestion and immune functions, and may aid in weight management, according to Oh Norman! 

“We developed Good Effing Gut knowing that gut health is fundamental to dogs functioning at their best,” said Katie Hunt, co-founder and chief executive officer of Oh Norman! “This formula, one of the only pre-, post- and probiotic supplements for dogs on the market, brings together science-backed ingredients in a soft chew that dogs love and is convenient for pet parents.”

Formulated and reviewed by board certified veterinary specialists, the soft chews feature functional ingredients including pumpkin, chicory root for a prebiotic source, Bacillus subtilis for a probiotic source and Lactobacillus acidophilus for postbiotics. These ingredients work together to promote nutrient absorption, maintain healthy digestion, support skin and coat health, and contribute to overall canine wellness, according to the brand.

“It’s hard enough for us humans to always eat the right things, and even harder for dogs who eat weird stuff they find when you’re not looking,” Cuoco said. “So, to protect my dogs and yours, we created Good Effing Gut to give them the healthy gut they deserve. We’re proud to launch a great supplement that is fundamental to dogs to live their best lives — because as a dog owner that’s what it’s all about.”

Read more about pet supplement products and trends.