BARCELONA and LONDON — Nestlé Purina PetCare Europe’s Purina PRO PLAN® announced its partnership with the ATP, making Purina PRO PLAN the official pet nutrition partner of the ATP Tour and all ATP Tour tennis events in Europe, including the Barcelona Open Banc Sabadell.

Known worldwide, Purina offers a wide range of high-quality products, developed by Purina nutritionists and vets to help support pet health and wellbeing, according to the company. The company’s partnership with ATP to help inspire pet owners to care for their pets like a “pro” with the similar dedication and passion that athletes bring to their sport.

“Tennis is considered to be one of the healthiest sports in the world, so partnering with ATP is the perfect match for Purina PRO PLAN — a brand that is dedicated to high-quality nutrition to help pets live healthy lives,” said Fabio Degli Esposti, head of marketing at Purina Europe. “We look forward to connecting with tennis fans across the region, and inspiring pet owners to care for their own pets like a PRO.”

As part of the partnership, Purina will receive visibility across ATP’s social, editorial and digital channels, providing the pet food company with a global platform to engage with tennis fans and pet parents. Additionally, Purina PRO PLAN will engage with athletes, fans and pet owners to showcase how its nutrition can help maintain pet health. 

“We’re proud to welcome on board another partner that’s leading the way in their industry,” said Daniele Sanò, chief business officer of ATP. “Pets are part of the family, both for our fans and our players. Partnering with Purina PRO PLAN allows us to connect with fans in a fresh way while helping players take the best care of their pets’ nutrition.”

David Ferrer, director of the Barcelona Open Banc Sabadell – Trofeo Conde de Godó, added, “We are very pleased to welcome Purina PRO PLAN to the family of sponsors of the Barcelona Open Banc Sabadell. Many tennis players have pets that are part of their family. Having a brand that cares about their nutrition and well-being helps us enhance the services we offer to our players.”

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