AUSTIN, TEXAS — Nulo has unveiled its new nationwide campaign, “Paws for a Cause,” to support pets in need and encourage pet adoptions throughout the United States. The campaign is in partnership with Humane World for Animals’ “More Than a Pet” campaign, which aims to raise awareness of pet adoptions and help pets stay with their owners by providing those in need with meals.

As part of “Paws for a Cause,” Nulo will donate one meal to Humane World for Animals for each bag of Nulo dry food purchased at participating retail locations from April 15 to June 30.

“Every pet deserves the opportunity to receive love and proper nourishment,” said Michael Landa, founder and chief executive officer of Nulo. “With ‘Paws for a Cause,’ we’re making it easy for pet parents across the country to make an impact. Every purchase of Nulo dry food during this time helps us provide shelters and families with the premier nutrition pets need to live their fullest and healthiest lives.”

Additionally, US athletes and Nulo Ambassadors Caeleb Dressel, Ryan Crouser, Gabby Thomas and Regan Smith will help promote “Paws for a Cause” through digital, social content and in-store campaigns, highlighting the relationships with their pets and the positive impact Nulo’s food has had on their pets’ lives. 

“My black lab, Koda, is one of my biggest supporters, and I want to repay her for all she’s done for me by giving her the right type of food she needs to live her best life,” Crouser said. “I’m excited to help spread the word about ‘Paws for a Cause’ because I know how much love and companionship pets provide, and they deserve the world in return.”

This latest campaign builds upon Nulo’s “Fuel Incredible” campaign.

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