SAN DIEGO — Human-grade pet food company The Honest Kitchen launched its new campaign, called “Feed Them the Best.” The campaign celebrates the delightful chaos pets bring, from destroying furniture to tracking mud in the house, and how they deserve the same healthy, high-quality nutrition as humans. 

The campaign, created in collaboration with independent creative agency Good Conduct, represents The Honest Kitchen’s largest advertising effort to date. It reflects the company’s continued growth, following a launch into PetSmart stores that increased its retail footprint 16% year-over-year, as well as its dedication to supporting pet parents throughout every stage of pet ownership. 

“Feed Them the Best” consists of curated videos and digital assets across several channels, including CTV, STV, YouTube and social media, as well as targeted efforts in major markets like Chicago, Seattle and Denver. Additionally, the campaign includes a consumer giveaway, asking for pet parents to submit their pet’s most “delightfully naughty” moment. Through all these efforts, The Honest Kitchen aims to tap pet ownership themes that resonate and foster connection. 

“Our love for our pets isn’t earned — it’s instinctive, unwavering and unconditional, regardless of how they behave,” said Miki Dosen, chief marketing officer of The Honest Kitchen. “We created this campaign to celebrate all of the wild, messy, hilarious moments that make pet parenthood so rewarding — and to remind people that giving our pets the highest quality care, including what we feed them, should be simple, even when life gets complicated.”

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