CHICAGO — Demand Chain AI, a provider of supply chain and demand planning solutions, has been tapped by raw, natural pet nutrition processor Instinct Pet Food. The partnership aims to enhance Instinct Pet Food’s sales and operations planning (S&OP) capabilities, allowing it to optimize supply chain execution and ensure greater efficiency, agility and reliability. 

Instinct Pet Food specializes in natural, raw pet nutrition and is known for its dedication to high-quality ingredients and rigorous food safety standards. In partnership with Demand Chain AI, the company hopes to optimize its supply chain execution in order to support its continued growth. Demand Chain AI will provide the company will guidance on refining its S&OP processes, helping ensure alignment throughout demand planning, production and inventory management. 

“At Instinct Pet Food, we are dedicated to delivering the highest quality raw nutrition to pets while maintaining operational excellence,” said Beau Mainous, chief executive officer of Instinct Pet Food. “By partnering with Demand Chain AI, we are taking proactive steps to enhance our supply chain processes, allowing us to better serve our customers and support our long-term growth.”

Demand Chain AI has extensive expertise in the consumer packaged goods (CPG) space, specifically within the food and beverage industry. The company uses 1,500 years of combined executive and tactical experience to help processors identify opportunities and implement practical solutions that produce significant results. Through its capabilities, the company will help strengthen Instinct Pet Food’s operational efficiency and allow it to meet increasing consumer demand consistently and reliably.  

“Instinct Pet Food’s commitment to quality and innovation makes them an ideal partner for a strategic S&OP transformation,” said Rick Davis, founder and CEO of Demand Chain AI. “We look forward to leveraging our expertise to help them achieve a more agile and efficient supply chain that drives long-term success.”

The partnership demonstrates the rising importance of advanced supply chain planning in the pet food industry, especially as animal diseases and tariffs become a growing concern. 

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