LONDON — Human-grade cat food brand Untamed recently announced its Series B funding round of £10 million ($12.8 million USD) to continue the growth of the brand’s offerings and global reach, bringing its total funding to £23 million ($29.4 million USD). The company plans to use the capital to continue its direct-to-consumer success, expand into retail and eventually expand into new regions.
Untamed is a direct-to-consumer subscription cat food brand that delivers pantry fresh food to 80,000 cats monthly across the United Kingdom, according to the brand. Its human-grade meals are made without grains or fillers.
The funding round was led by New York-based Coefficient Capital. French VC firm Five Seasons Ventures contributed to the round, having previously backed Untamed at Series A stage. London-based Redrice also backed the brand at Series A and returned with investment in the latest funding round.
“We are excited to have Coefficient Capital join us on our mission of bringing an ancestrally inspired diet to cats across the United Kingdom and beyond,” said Marco Pacifici, co-founder and chief executive officer of Untamed.
As part of the investment, Untamed also gained a new board member — Andrew Goletka, managing partner at Coefficient Capital.
“Untamed is redefining what it means to care for our pets — combining science, passion and purpose in a way that truly resonates with today’s consumer,” he said. “We’re excited to help scale their vision and build a category-defining brand in the years ahead.”
Co-founders Ben Spicer, Lenny Cordell and Marco Pacifici created Untamed five years ago after personally witnessing the significance of an ancestrally inspired diet on a cat’s wellbeing, meaning focusing on whole meat, protein-rich meals. According to Untamed, since its launch, the brand has served more than 50 million meals.
The company achieved B Corp status last year and donates 1% of its revenue to environmental causes through its 1% for the planet commitment.
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