FRANKLIN, TENN. — SHEBA, a Mars cat food brand, announced the launch of its new SHEBA SELECTIONS Filets in Broth cat food. According to the brand, the new product is designed to provide felines with an elevated dining experience.

Filets in Broth is available in three flavors — Chicken Recipe, Chicken & Shrimp Recipe and Chicken & Tuna Recipe — and can be served as an appetizer, meal topper, mix-in or treat. The formulas are made with high-quality ingredients and protein sources, with real white meat chicken as the first ingredient. 

SHEBA SELECTIONS Filets are available online and in-store at pet specialty and major retailer stores. 

To introduce the new innovation, the SHEBA brand launched an ad campaign to find the most “divine” cat — one that appears to be a long lost descendent of the Egyptian Pharaoh’s cats — so they can “eat like royalty once again.” Interested cat lovers can follow the search for an heir through an online video series on the SHEBA brand’s social channels.

Read more about new pet food and treat products.