PHOENIX — Latina-founded pet lifestyle brand Bundle x Joy announced its launch into more than 500 Walmart retail stores nationwide and online, making its allergy- and gut-friendly dog food more accessible to consumers. Already in Sprouts and select Whole Foods stores, this launch marks a significant step in the brand’s omnichannel strategy and mission to make its dog food accessible to as many people as possible, according to Bundle x Joy. 

Bundle x Joy’s products are formulated with functional ingredients such as pro- and prebiotics, colostrum and collagen to support pups’ gut health and subsequently their overall health and wellbeing. 

040325_Bundle x Joy-Walmart launch_Embedded.jpgSource: Bundle x Joy

“Since day one, we have been committed to bringing gut-friendly nutrition to every pet person,” said Jess Berger, founder and chief executive officer of Bundle x Joy. “We’re passionate about reaching pet owners that have been largely overlooked to date, including the more diverse landscape of pet people today, while sharing our unique story as one of the first Latina-founded pet brands in the United States. As the pet brand for every pet person, it’s vital we can reach shoppers where they are across the United States and that’s why we are excited to launch at Walmart.” 

Created with Millennial and Gen Z pet parents in mind, Bundle x Joy’s bold and colorful packaging is easy to spot in the aisles, according to the brand. The brand’s product lineup includes dog food, human-grade stews, treats and supplements.

Beyond pet nutrition and brand growth, Bundle x Joy gives back 3% of every sale to help fund women in entrepreneurship and local communities with grants, mentorships, donations and partnerships with non-profit organizations. 

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