STAMFORD, CONN. — The American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA) announced the winners of the 15th annual New Products Showcase Awards during Global Pet Expo 2025. This year’s awards covered 12 product categories, including Aquatic, Bird, Cat, Dog Food/Treats, Dog Products, Farm and Feed, Modern Pet, Natural Pet, Pet Tech Innovation, Reptile, Small Animal and Pet Sustainability.

“The innovation showcased at this year’s Global Pet Expo reflects the dynamic growth and resilience of the pet industry,” said Pete Scott, president and chief executive officer of the APPA. “With pet ownership reaching 94 million US households and continuing to expand, it’s clear that pet care remains a top priority for consumers. These award-winning products highlight the creativity and commitment of brands that are not only meeting the evolving needs of pet owners but also strengthening the deep bond between people and their pets.”

According to APPA and PIDA, there were nearly 1,000 submissions this year. The New Products Showcase winners included several pet nutrition companies. 

This year’s pet nutrition winners included:

  • West Paw, which received 1st place in the Pet Sustainability category for its Montana Beef Sticks
  • Baja Naturals, which received 3rd place in the Pet Sustainability category for its Kelp Dog Treats
  • Farmland Traditions, which received 1st place in the Dog Food & Treats category for its The Good List Air Dried Dog Food
  • Paws N Chews, which received 2nd place in the Dog Food & Treats category for its Goat Milk Fermented & Freeze-Dried Probiotic Treats
  • Bimini Pet Health, which received 3rd place in the Dog Food & Treats category for its Terrific Tummies digestive support supplement chews
  • PupGrade, which received 1st place in the Dog Products category for its Anal Gland Support supplement chews

“We are thrilled to recognize this year’s winners of the New Products Showcase Awards at Global Pet Expo,” added Celeste Powers, president of PIDA. “Each year, we continue to be amazed by the level of innovation and creativity displayed in the pet industry, and 2025 is no exception. These products not only reflect the latest trends but also highlight the industry’s ongoing commitment to improving the lives of pets and their owners. Congratulations to this year’s winners for setting new standards in excellence and shaping the future of pet care.”

View the full list of winners of the Global Pet Expo 2025 New Products Showcase.

Read more of our Global Pet Expo coverage.