ORLANDO, FLA. — Ethos Pet Brands subsidiaries Natural Balance® and Canidae® unveiled more than 100 new and refreshed products at Global Pet Expo 2025. These new launches include two new dog product lines, cat offerings and expanded product lines.
As part of the massive launch, Natural Balance unveiled two new, veterinary-developed dog product lines — Health Protection™ and Specialized Nutrition™.
Health Protection dry recipes feature “6-in-1 health support” plus prebiotic fiber and live probiotics for digestive health and an overall complete and balanced meal. Specialized Nutrition formulas are developed with natural ingredients and 23 added vitamins and minerals. According to Natural Balance, each formula references scientific white papers from accredited institutions to inform optimal nutrient levels to deliver targeted support for specific health benefits.
Natural Balance didn’t just stop at new products for dogs, it also teased some upcoming veterinary-formulated food products for felines — Ultra Protein™ and Ultra Protein+ ™.
Ultra Protein was formulated to maximize protein, taste and nutrition for even the pickiest of eaters. Made with protein-rich organ meat, Ultra Protein dry recipes are packed with 40% protein to maximize strength, energy and taste levels. Ultra Protein Plus wet and dry recipes are enhanced with essential nutrients such as prebiotic fiber, omega fatty acids, antioxidants, vitamins and minerals to support adult cats’ digestion, skin and coat, and immune health.
Source: Canidae Pet FoodCanidae also added new products to its lineup, expanding its All Life Stages dog food line with new High Protein for Active Dogs recipes and Chunky Stew Toppers.
Formulated for active and working dogs of all ages and sizes, the new dry recipes are made from a combination of 30% protein for strength and 20% fat for energy, to support muscle development and fuel metabolism. To boost palatability, variety and hydration in dogs’ bowls, Chunky Stew Toppers feature hearty chunks of real meat and vegetables in a savory broth.
“At Ethos Pet Brands, our guiding principle is to be a trusted partner for pet parents, providing health and nutrition solutions for the pets we all love,” said Greg Shearson, chief executive officer of Ethos Pet Brands, the parent company of Natural Balance and Canidae. “We are committed to delivering high-quality pet nutrition that meets the evolving needs of the pet community. These effective new products, found only in pet specialty, reflect what pet parents want today.”
Natural Balance and Canidae products can be found at independent pet retail store locations, Pet Smart, Petco, Pet Supplies Plus, Amazon and Chewy.
Read more about new pet food and treat products.
