TORONTO — CULT Food Science Corp. announced that its subsidiary, Further Foods Inc., has signed an R&D Supply Agreement with a cultivated meat producer to secure a supply of cultivated meat for the development of its upcoming Noochies! line of pet treats. Noochies! will be showcasing the new innovation at Global Pet Expo this week. 

Additionally, recognizing rising demand for sustainable pet food in Asia, Noochies! is expanding its distribution network into the region. According to CULT Food Science, Noochies! has already received orders from a distributor in Southeast Asia and is in active discussions with other potential partners in the region. The brand has initiated strategic partnerships to facilitate entry into these new markets.

“We are thrilled to be making tangible progress toward the commercial launch of Noochies! cultivated meat pet treats,” said Mitchell Scoot, chief executive officer of CULT Food Science. “One of the biggest challenges for us has been to find partners who can supply the required amounts of cultivated meat at a price point that works for our business model. We are confident that we are putting the right partnerships in place to be able to launch cultivated meat in pet treats in the near future. Our presence at the Global Pet Expo and our expansion into Asia are key milestones as we work to redefine the pet food industry with sustainable, ethical solutions.”

One of Noochies! cultivated meat suppliers is currently navigating the FDA regulatory process for approval of their cultivated meat ingredients for pet food, which would allow the brand to sell pet food products using cultivated meat in the United States without the need for the company to separately conduct any feeding trials. As a result of discussions with the suppliers, Noochies! has decided to pause its planned feeding trials for now and rely on its suppliers to secure FDA approval. According to CULT Food Science, this will reduce costs and result in faster commercialization.

Read more about the latest advancements in cultivated meat in pet nutrition.