FORT LAUDERDALE, FLA. — SynergyLabs’ pet health brand Veterinary Formula shared it will debut a new look and expanded offering for its Smart Vitality Supplements line. The line now includes formulas certified by the National Animal Supplement Council (NASC), as well as new supplements to provide pet parents with a comprehensive range of options that support pet wellbeing. 

The soft chew supplements for dogs are made in the United States with functional ingredients. Varieties include: 

  • Anal Gland Support, formulated to help firm-up stools, making it easier and more comfortable for dog’s anal gland to express naturally
  • Dental Support, formulated with Epicor, which contains postbiotics to help reduce odor-producing bacteria and support a balanced gut. The supplement is designed to help improve oral health over time
  • Eye Health, formulated with cinnamon, cranberry and lutein to promote eye health and support tear stains
  • Gut Health, formulated with a blend of pre- and probiotics, as well as agave inulin, ginger extract and pumpkin powder to support digestion, immunity and intestinal balance
  • Hip & Joint, formulated with glucosamine HCI, chondroitin sulfate, green-lipped mussel and turmeric curcumin to help strengthen bones and enhance mobility in pups of all ages
  • Pet Calm, formulated with Suntheanine L-Theanine and L-Tryptophan to help restore normal behavior and mood without making them drowsy
  • Senior Support, formulated with glucosamine, turkey tail mushroom, probiotics and chondroitin to offer multi-functional benefits to aging dogs, including joint health, skin and digestive support

Each supplement formula is available in a 60-count cannister. 

Veterinary Formula has also embarked on a packaging “refresh” to highlight its “Because We’re Pet Parents Too” campaign. This campaign includes new product labels, advertisements and marketing materials with images of pets owned by SynergyLabs’ employees. According to the company, the campaign reflects Veterinary Formula’s deep love for animals by providing an authentic, personal connection between the people behind the brand and the pets these products serve.

“Our Smart Vitality Supplements have always been crafted with pets’ best interests in mind, and now, with our fresh new look and expanded offerings, we’re able to provide even more targeted support for pet parents,” said Brent Stern, chief commercial officer at SynergyLabs. “The ‘Because We’re Pet Parents Too’ campaign brings our mission to life, showcasing the love and dedication our team has for their own pets and for all pets who depend on Veterinary Formula.”

Additionally, the brand will introduce its rebranded Dental Fresh line at Global Pet Expo from March 26 to 28 at booth #4633 and in the New Product Showcase. The rebrand includes new packaging and a tagline “Oral care to give a whiff about.”

Read more about pet supplement products and trends.