NORWALK, CONN. — Get Joy, a freeze-dried raw and human-grade dog nutrition brand, announced its debut on e-commerce platform Chewy. According to the brand, its launch on the platform marks a pivotal step in expanding its omnichannel strategy, as well as supporting its mission to make human-grade, science-backed nutrition more accessible to dog owners throughout the United States.

“At Get Joy, we believe that joy starts from within — beginning with what we feed our dogs,” said Tom Arrix, founder and chief executive officer of Get Joy. “Our launch on Chewy is an exciting step in our commitment to providing pet parents with the highest quality nutrition in the most convenient way possible. We’re thrilled to partner with Chewy, a trusted platform that shares our dedication to canine wellness.”

Since its founding, Get Joy has established itself as a leader in the pet industry, offering a range of premium, human-grade products, including Freeze Dried Meals, Freeze Dried Superfood Treats and supplements, specifically designed to enhance gut health and overall wellbeing in pups. 

Get Joy’s offerings on Chewy.com will include: 

  • Freeze Dried Raw Meals, which serve as a scoopable, shelf-stable alternative to traditional dry, kibble food. The meals are developed with assistance from veterinary experts and formulated with raw, human-grade ingredients, including USDA-proteins, organ meat, and pre-, pro- and postbiotics, to support digestion and vitality. 
  • Freeze Dried Superfood Treats, which are formulated with USDA-sourced beef organ meat rich in essential nutrients. The treats can be served as a training treat or a special reward to support daily wellness.
  • Supplements, which are developed with assistance from veterinary experts and are formulated to support gut health, joint function and stress relief. 

According to the brand, this retail expansion will allow it to meet rising demand for healthy, human-grade dog foods and treats, while also providing convenience to consumers. 

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