MOUNT PLEASANT, TEXAS — VICTOR Super Premium Pet Food announced the launch of its Sensitive Skin and Stomach line for dogs of all life stages, which will be available in stores starting this month. 

The new line features three chicken-free formulas developed specifically for dogs that are prone to skin or stomach sensitivities, including Salmon Meal and Brown Rice Recipe, Grain-Free Lamb Meal and Sweet Potato Recipe, and Beef Meal and Brown Rice Recipe. The recipes contain high levels of animal protein to promote stamina and bioavailability, sustain energy, and effectively fuel the nutritional needs of active dogs, according to VICTOR.

“Our new line of Sensitive Skin and Stomach foods are ideal for pet parents looking to provide their dogs with super-premium nutrition at a great value that will accommodate dogs with certain sensitivities or allergies,” said Jeff Caswell, chief executive officer of Mid America Pet Food, VICTOR’s parent company. “We know pet parents are looking for chicken-free formulas, and this new line addresses that while also helping mitigate skin and stomach issues.”

Sensitive Skin and Stomach recipes are formulated without common allergens such as gluten, corn, soy and wheat, as well as no artificial flavors or colors. The recipes contain high-quality proteins, amino acids for energy and immune support, Omega 3 and 6 fatty acids, vitamin E for a healthy skin and coat, and VPRO® Blend. VPRO Blend is VICTOR’s own blend of supplements, vitamins and minerals intended to support metabolic function, high activity levels and proper nutrient digestion. 

Read more about new pet food and treat products.