RYE, NEW YORK — Family-owned pet industry sales representative group Right Way Reps announced its expansion into Colorado, Wyoming, Utah and New Mexico. It currently represents brands such as Earth Animal, Austin & Kat, Raised Right, Savage Cat, HuggleHounds, Lord Jameson, Crumps’ Naturals and New Zealand Natural Pet Food Co. “Understanding the challenges from the point of view of both the brand and the retailer, we know that all too often great product innovations are brought to market in the pet industry without the support needed to make it successful,” said Adam Jacobson, co-founder and president of Right Way Reps.

Using state-of-the-art technology, Right Way Reps provides its brand partners with visibility throughout the sales process so they can measure their performance with total transparency.

“Each rep in the field has a device that’s connected to a software platform enabling them to see what’s happening in real time. All brand partners can review product placement and sales data from store visits via monthly reporting,” said Braeden Ruud, co-founder of Right Way Reps.

Right Way Reps was founded by the Ruud and Jacobson families. The Jacobson family has nearly 30 years of experience in the pet retail sector as owner operators of Pet Pantry Warehouse, a regional chain with stores servicing the Westchester, New York and Fairfield, Ct. counties. The Ruud family founded Raised Right, a human-grade pet food company that works with veterinarian Karen Becker, DVM, to formulate “home cooked style” whole food recipes that are high in protein and low in carbs with limited ingredients.

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