DENVER — Woof recently launched its new Treat Mix, marking the brand’s first DIY treat option. The Treat Mixes are designed to be used in tandem with its The Pupsicle dog toy enrichment product. 

The Treat Mixes are available in three flavors, with two offering functional benefits: Bacon and Cheese Mix, Calming Mix and Belly Mix. The formulas are meant to be mixed with water and then frozen in Woof’s Refill Treat Tray, resulting in a DIY treat.

Woof’s The Pupsicle enrichment toy consists of a circular toy with a hole for treats. The brand won the Best New-to-Market Product award for the product during SUPERZOO 2024. In April 2024, the brand launched Wellness Pops, functional soft chews designed to be used in The Pupsicle. The new mixes now offer a DIY option for pet owners to create their own treats to be used in the enrichment toy. 

Woof's new Treat Mix is available in three flavors: Bacon and Cheese Mix, Calming Mix and Belly Mix.

| Source: Woof

According to the brand, the mixes bridge a gap between the creativity of DIY products and the convenience or pre-made dog treat/toy solutions, providing flexibility to consumers. 

Woof’s Treat Mixes come in bags for $14.99 each, with each bag making more than 20 treats. The mixes are available via Woof’s e-commerce platform. The brand is also offering a Treat Mix starter pack, offering its Treat Tray, Treat Mix and a Shaker Bottle for $29.99. 

Read more about new pet food and treat products.