10. Fera Pets launches new dental supplement (February 4)
 The brand’s Dental Support supplement is designed to clean teeth, freshen breath and maintain a healthy oral microbiome. 

9. Women in the Pet Industry: Meet Jennifer Brickley of Instinct Pet Food (February 5)
 This food safety advocate is working to ensure Instinct’s raw formulations are as safe as human food.

8. US cat food market opportunities (February 3)
 Packaged Facts’ “Cat Market Opportunities in the US” report analyzes cat population trends, trends in cat food and cat owner spending patterns.

7. Purina debuts pyramid-shaped, jelly-based cat food in Europe (February 12)
 GOURMET REVELATIONS Fine Cuts in Gelée combines transparent jelly with diced cuts of protein.

6. Freshpet delivers positive net income for first time in 2024 (February 21)
 Building off its strong year, the fresh pet food company expects to reach a billion in net sales in 2025.

5. Muenster Milling 2.0 (February 11)
 An investment in a new freeze-drying facility and human capital has taken this legacy pet food company to the next level.

4. Hill’s Pet Nutrition overcomes flat category (February 4)
 Though the pet food brand witnessed a minimal sales increase, it propelled Colgate-Palmolive to $20 billion.

3. Custom Veterinary Services, Green Mountain Animal combine to form CompletePet LLC (February 7)
 The new entity, with facilities in Florida and Vermont, will be a leading supplier to the growing pet wellness market. 

2. Purina experiences challenging economic, soft consumer environment for 2024 (February 14)
 To ramp up the brand’s low single-digit growth, Nestlé plans to unleash more innovations focused on premium and science-based offerings.

1. Hill’s Pet Nutrition enters fresh pet food category through acquisition (February 20)
 Parent company Colgate-Palmolive has acquired Care TopCo, owner of pet food brand Prime100.

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