GREENFIELD, IND. — Elanco Animal Health Inc. recently announced the launch of Pet Protect™ — a line of veterinarian-formulated supplements for dogs. In response to continuous growth of the pet supplement market, the line is specifically designed to cater to the diverse health needs of dogs, according to Elanco.
“As the leader in pet health over the counter products, expanding into supplements is a natural fit for Elanco,” said Bobby Modi, executive vice president of US pet health and global digital transformation at Elanco. “This underscores our dedication to enhancing the health and well being of pets while driving growth and expanding our footprint in this dynamic market.”
Developed with more than 25 years of veterinary experience, Pet Protect supplements use science-backed ingredients that have been proven and studied, according to Elanco. The supplements also carry the quality seal by the National Animal Supplement Council (NASC).
“At Elanco, we recognize that pets are cherished family members and deserve the highest quality of care,” said David Gosche, DVM, executive director of Elanco’s Consulting Vet Team. “Pet Protect is designed to support the health of pets with scientifically formulated veterinarian-approved ingredients.”
The Pet Protect product line offers a variety of targeted supplements, including:
- Hip & Joint, which uses Synovi G3 to offer a proactive way to support healthy hip and joint function in active dogs.
- Multivitamin, which is a daily soft chew formula that supports everyday health and wellness, immune and bone strength, energy and healthy digestion.
- Digestive Health for Dogs, which uses Lactoquil to support gastrointestinal health and microbial balance in dogs and helps in times of normal digestive upset.
- Calming Fast Acting, which contains the company’s Tranquilify™ blend to help support situational stress, positive behavior in times of stress, and curb destructive behavior in dogs.
- Skin Health, which is the only over-the-counter dog supplement that uses phytoceramide to help regulate hydration, supports a healthy skin barrier and supports a normal inflammatory response in dogs, according to Elanco.
According to Elanco, the Pet Protect line reinforces the company’s commitment to making life better for animals through innovative solutions that address a multitude of health needs for pets.
Read more about pet supplement products and trends.