MINNEAPOLIS — Premium pet brand Kradle introduced its first-ever line of cat wellness products — Cat Wellness Licks — representing its expansion into the feline market. The new line includes three functional solutions targeting common feline health concerns: Urinary Health, Skin & Allergy Support, and Hairball Control.

The supplements come in a lickable format specifically designed to provide effective, stress-free support for cat owners seeking to improve their felines’ health without dealing with pills or topicals. 

“We’re thrilled to bring Kradle’s expertise in pet wellness to the feline world,” said Jennifer Renaud, chief executive officer at Kradle. “We know cat parents face unique challenges when it comes to administration, so we developed a solution that makes supporting their cats’ health easy, enjoyable, and effective — while staying true to our mission to Kradle what you love.”

Source: Kradle

The line includes three formulas with varying levels of Cannabidiol (CBD) and a non-CBD formula. 

Urinary Cat Wellness Lick supports overall urinary tract function and helps maintain urine pH, prevent crystal formation and minimize the risk of infection. This supplement is formulated with Kradle’s proprietary BotaniTek™ Cat Immune Support blend, which includes L-Lysine, cranberry and Oregon grape root.

Skin & Allergy Cat Wellness Lick is designed to soothe irritation and promote comfort for cats with skin sensitivities and seasonal allergies. This supplement contains Kradle’s proprietary BotaniTek™ Cat Skin Health blend, which includes astragalus, Omega fatty acids, quercetin and sodium to support skin health and maintain normal skin moisture. 

Hairball Cat Wellness Lick is designed to help reduce hairball formation, eliminate hairballs and support digestion. This supplement features Kradle’s proprietary BotaniTek™ Cat Digestive blend, which includes coconut oil, psyllium husk, slippery elm and wild Alaska salmon oil. 

Each lickable supplement comes in a salmon flavor to ensure palatability. Additionally, the products’ “click and lick” packaging was designed with both cat parents and felines in mind, ensuring proper dosage and a positive, stress-free administration experience, according to Kradle. 

Kradle’s Cat Wellness Licks line is now available via the company’s e-commerce platforms, as well as select pet retailers throughout the United States.

Read more about pet supplement products and trends.