PORTLAND, ORE. — Premium pet food brand Nulo and nonprofit Friends of the Children have partnered up with a new philanthropic campaign initiative — Paws-For-A-Cause. From Feb. 15 to Mar. 31, Nulo will donate 10% of its sales from any Nulo products purchased at participating pet retail stores in Oregon and Washington to support youth and their pets in the Friends of the Children network. 

As a longtime advocate for children and supporter of family pets, Friends of the Children and Nulo ambassador Simone Biles are supporting the Paws-For-A-Cause initiative. 

“I know firsthand the impact that unconditional love and support can have on a child’s life,” Biles said. “For so many of the incredible kids involved with Friends of the Children, pets are a dependable source of comfort and companionship. I’m thrilled to support the Paws-For-A-Cause collaboration that celebrates Friends of the Children youth and their pets to help make sure their pets receive the nutrition and care they deserve in return for the support they offer their families.”

Founded in 1993, Friends of the Children employs full-time professional mentors — called Friends — who commit to each child for 12 or more years. What started as a small organization in Portland has now reached over 16,000 children and family members in 42 locations nationwide. According to Friends of the Children, many of the youth in the program rely on their pets for emotional support, and this collaboration ensures that both the children and their furry friends can receive the love and care they need.

“Thanks to Nulo’s generous commitment, every pet food purchase becomes an opportunity to uplift a child and their pet,” said Terri Sorensen, National chief executive officer of Friends of the Children. “We are so grateful for this partnership and for Simone’s continued advocacy.”

Nulo, known for its protein-dense premium pet food, has long been a supporter of prioritizing premium nutrition for pet health and wellness. This campaign furthers Nulo’s mission to Fuel Incredible, whether that be in athletes, kids or pets. 

“Our pets play such a key part in our mental health and overall support system,” said Michael Landa, founder and CEO of Nulo. “When a child is at risk, the love and companionship of a pet can make all the difference. We are so pleased to be partnering with Simone in support of such an amazing organization, doing such great work for children, and in a way that is so aligned with our brand purpose.”

Taking a unique approach to charitable giving, Nulo will allocate the total donation through individual gift certificates that will be given to the children in the program who have pets. Redeemable at participating retailers for Nulo products and essential pet accessories, these certificates will ensure the children and their pets receive what they need.

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