ST. LOUIS — On Feb. 11, Fancy Feast, a Purina brand, launched its new, innovative paté cat food in the shape of a pyramid — Fancy Feast Gems. The layered mousse topped with gravy is designed to elevate cats’ mealtime experience, while the unique packaging delivers a convenient and mess-free experience for cat parents, according to Fancy Feast.

Based on years of study done by Purina scientists and behaviorists, Gems is a first-of-its-kind product for the company featuring a patented packaging design and formulations for both the paté’s mousse texture and gravy in order to maximize palatability and functionality. According to Purina, its product developers perfected a specialized filling process that maintains the gravy’s viscosity, ensuring a cascading effect with every serving. With each Gems being a 2-oz, single-serve meal option, owners just need to peel the top off and place it in their cat’s bowl.

“Fancy Feast has been crafting mealtime moments with love for more than 30 years, and our vast knowledge of cat feeding behavior went into every aspect of Gems – ensuring that each detail adds to the mealtime experience,” said Annie Valuska, pet behavior scientist with Purina. “For example, the unique pyramid shape creates a larger surface area for the gravy cats love, and the softer texture of the mousse ensures it is easy for cats to enjoy their meal, whether they prefer to lap up or bite into their food.”

Formulated to be a complete-and-balanced meal for adult cats, Fancy Feast Gems are available in recipes featuring beef, chicken, tuna, or salmon, each topped with signature savory gravy. The product builds on Nestlé Purina Petcare Europe’s recently launched GOURMET REVELATIONS Fine Cuts in Gelée format, which touts the same pyramid shape and patented packaging.

Read more about new pet food and treat products.