LAKEVILLE, MINN. — Nutrish™, a brand within the Post Consumer Brands portfolio, recently launched a new packaging design to help highlight its commitment to providing premium ingredients and functional health benefits to pets. The packaging will debut on shelves now throughout the summer. 

The revitalized packaging comes as a response to evolving consumer demand within the pet food landscape. For example, pet parents are seeking clear and easy messaging to help them make more informed decisions when it comes to feeding their four-legged companions, according to Nutrish.

Alongside the new packaging, Nutrish also debuted a brand transformation to position it for growth by attracting new consumers and allow it to bring new product claims and innovations to market. 

"These intentional moves are intended to make it easier for pet owners to shop Nutrish while also helping consumers feel confident they’re making the right purchase to support their pets’ holistic health," said Tracy Fleischhacker Quigley, senior brand director, Post Consumer Brands, Nutrish. "Our mission is to provide a sensible choice that helps your pet thrive."

As part of this, the brand is incorporating its Whole Health Blending claim to the forefront of its portfolio, communicating the products' key benefits, including supporting an active mind, body health and balanced energy, to consumers. Nutrish is also extending these benefits to both its cat and dog formulas, from breed-specific and life-stage offerings to wet and dry formats. 

"We're seeing a shift where pet owners are prioritizing health and wellness for their pets, similar to how they approach their own food choices,"  Quigley said "At its core, the move is all about reinforcing trust and transparency by elevating the product benefits consumers care about to help them feel confident in their sensible choice to feed their pets Nutrish. By making the key claims and benefits easier to understand, Nutrish hopes to forge deeper, more meaningful connections to its consumers and their pets."

Preston Buff, Ph.D., principal scientist of nutrition and animal safety at Post Consumer Brands, added, "At Nutrish we prioritize formulas that meet dogs and cats' specific needs that make them unique, and each pet may have different nutritional needs based on lifestyle, life-stage and breed size of dogs. With this packaging refresh, uncovering information that informs purchase decisions, including ingredients and nutritional benefits, will be even easier and provide consumers' confidence knowing that when feeding Nutrish, you are serving your beloved pets completed and balanced nutrition available at a price you can afford."

Additionally, the brand debuted new, veterinarian-reviewed formulas, including:

• Nutrish™ Whole Health Blend Large Breed, an addition to the Whole Health Blend line. This recipe is designed to provide nutrition specifically to large dog breeds, made with real poultry, vegetables and whole grains to support overall pet health.
• Nutrish™ Everyday Immune Support, designed to support immune and digestive health in dogs.
• Nutrish™ Everyday Digestion for Cats, formulated with with pre- and probiotics, pears and carrots to provide proactive digestion support to felines.

“The vibrant refresh spotlights the improved formulas and features benefit-driven blends, making it easier than ever to choose the perfect Nutrish™ product — all while keeping pet’s health front and center,” the brand shared.

Read more news from pet food manufacturers.