LONDON, ONTARIO — In response to rising trade uncertainty, B&T Pets announced its exclusive partnership with Reconseal Inuksiuti to secure a steady, ethical supply of seal meat for its seal-based pet treats — Seal Crisps and Seal Protein Bites.

According to B&T Pets, the partnership further cements its dedication to source ingredients locally, ensuring that even as costs rise and supply chains face challenges, local production remains strong.

“Collaborating with B&T Pets is a vital step in preserving our sealing traditions and building a sustainable local supply chain that benefits Canadian communities when self-reliance is essential,” said Ruben Komangapik, co-founder of Reconseal Inuksiuti.

Seal meat is a traditional protein in Inuit diets that has been fed to dogs for generations, and is now recognized as a valuable novel protein for both dogs and cats, according to B&T Pets. Ideal for pets with sensitivities to conventional proteins such as chicken, beef or fish, seal meat offers lean protein, essential vitamins and Omega fatty acids. B&T Pets shared that it is proud to build on deep-rooted Indigenous practices by bringing this “time-honored” ingredient to a broader market. 

“We are committed to expanding local production of unique pet products during these challenging trade conditions,” said Tonya Coulthard, founder and chief executive officer of B&T Pets. “Our partnership with Reconseal Inuksiuti guarantees that our treats remain nutritionally superior and ethically sourced, reinforcing our support for local communities and cultural traditions.”

According to B&T Pets, working with Reconseal Inuksiuti, an organization dedicated to preserving Indigenous and non-Indigenous sealing traditions, allows the company to ensure that all seal meat is ethically harvested in line with local guidelines. The collaboration not only secures current supply, but also leaves room for innovations such as shelf-stable seal oil to further enrich Canadian pet nutrition.

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