CHICAGO — Matrix Partners, a marketing agency specializing in the pet food and products industry, announced its recognition with two Graphic Design USA (GDUSA) awards for outstanding design and creativity. According to Matrix Partners, these two awards celebrate the company’s approach to design, its Instagram account and a “standout” PR box that was created for Natoo Pet Foods.

On Matrix’s Instagram, bold fonts are paired with engaging imagery, including employee spotlights, client features and pets that add charm and approachability. The posts alternate between text-based graphics and imagery to capture what Matrix feels is the “essence of the pet industry” — fun, loving and community-oriented. According to Matrix, by prioritizing a pet-friendly persona through its Instagram, the page has become both a resource and source of inspiration for pet brands and enthusiasts alike. 

These awards were also in recognition of the company’s “exceptional” design of Natoo Pet Foods’ Influencer Welcome Box, which was designed with the intention of captivating influencers and encouraging unboxing content. The box showcased Natoo’s brand colors and design elements while highlighting its mission and product line. Specifically placed treats framed the main brand messaging, creating an eye-catching experience that resonated with recipients and reinforced Natoo’s commitment to innovation, sustainability and quality, according to Matrix.

“We are honored to receive these awards from GDUSA,” said Natalie Sackman, associate creative director at Matrix Partners. “Our designs are a reflection of our passion for pets and the dynamic community we serve. These recognitions validate our team’s creative approach and goal of delivering compelling, high-quality content.”  

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