BOULDER, COLO. — The Pet Sustainability Coalition (PSC) has been awarded a $75,000 grant from the World Pet Association’s (WPA) Good Works program. According to PSC, this funding will allow it to drive new sustainability initiatives in the pet industry, such as advancing eco-friendly packaging, promoting responsible ingredient sourcing and educating businesses on measurable environmental strategies.

Since PSC’s inception 11 years ago, it now has more than 200 members in 18 different countries. The organization’s mission is to create profitable, measurable changes that benefit people, pets and the planet. The WPA Good Works program, which has donated more than $15 million in the last 15 years, shares this same vision, according to PSC. 

“Investing in organizations that provide meaningful change is essential,” said Vic Mason, president of WPA. “This grant reflects our belief in the power of collaboration and innovation to create a more sustainable future, one that benefits the environment, industry and communities alike.”

The grant will be used to support data, research and education and help expand resources. PSC will use the grant to create the 2025 “Sustainability in the Pet Industry Report, which will provide data on consumer trends, retailer behaviors and key sustainability issues. On the educational side, PSC plans to organize webinars and cohort sessions on topics like greenhouse gas (GHG) reporting, sustainable packaging and ingredients, and anti-greenwashing. The grant will also support an expansion of PSC’s free toolkit, which provides resources like anti-greenwashing guidelines, the HowGood ingredient database and the packaging legislation tracker. 

“We are deeply honored to receive this 2025 grant from WPA, marking another milestone in our growing partnership,” said Jim Lamancusa, executive director of PSC. “As a non-profit organization, this support is vital to our mission of launching groundbreaking industry data, enhancing member education, and providing new and upgraded free resources accessible to everyone in the pet industry. WPA’s unwavering commitment makes these transformative initiatives possible, and we are profoundly grateful for their support.”

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